Maxxis Tyre Conducts Dealers Meet in Chennai
Reaches a milestone of 600 dealers in South India; 135 dealers in Tamil Nadu
Expands overall India footprint with over 1500 dealers
Chennai, February 28, 2019: Maxxis India, a sub-company of Maxxis Group, one of the world’s fastest growing tyre companies, conducted its dealers’ meet in Chennai. The meet was attended by 48 dealers from Chennai, Kanchipuram, Tiruvallur and Tiruvannamalai region who were briefed on Maxxis’s world-class tyre range designed for diverse Indian applications and industry-best warranty policy and transparent claim resolution process.
Commenting on the event, Mr. Bing-Lin Wu, Retail Sales Head, Maxxis India, said, “Our growth trajectory in India has been quite worthwhile. In a short span of around two years we have achieved several milestones, one of them being setting up a strong infrastructure of more than 1500 dealers in less than a year’s time. South India being a crucial market from auto OEM standpoint, our current network of over 600 dealers and more than 130 dealers in Chennai alone will play a major role in driving growth.”
Mr. Po-Yu (Jeremy) Hsu, Assistant Vice President, Service, Maxxis India said, “Maxxis has always taken a customer first approach and hence we have been trying to meet the demands of the customers by providing world-class products that meet global safety and quality standards. The dealers meet gave us a great platform to communicate Maxxis’s highest service quality to our dealer partners.”
The dealers, led by Ms. Chattima, owner of KBG Intertrade Pvt. Ltd. Maxxis’s distributor for Tamil Nadu, Kerala & Karnataka states and Mr. Harsh Chordia of Voitto Distributors, Maxxis’s sub-distributor for Tamil Nadu (Chennai, Kanchipuram, Tiruvallur and Tiruvannamala) were introduced to the latest products and solutions offered by Maxxis, including the industry-best 5+1 unconditional warranty with Maxxis 2-wheeler tyres. This unconditional warranty is a no-questions-asked offer that applies to all unserviceable and unrepairable tyres. During the meet, dealers were also apprised of various dealer incentive programs and schemes.
Maxxis India inaugurated their first manufacturing facility in Sanand Gujarat in March 2018 and are targeting to capture a market share of at least 15% of India’s two-wheeler tyre market within 5 years. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. The company has plans to set up 5 more plants in India which will also cater to the 4-wheeler tyre market.
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries.
The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. Maxxis Rubber India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015. Maxxis is fast expanding its partner network and have built a 1500+ dealer network so far in India.
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